Definition Email Leads.
Email leads are people whose email address you’ve collected through an opt-in form (with their permission). Marketers often collect email leads with the goal of later converting those leads into paying customers. Email leads are often the first point of conversion in a customer journey via sending them emails.
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“I can say we earned approximately $32,000 on email in 2023. We tripled our email-earned revenue and saw 35% increase in web traffic.” – Steve Summers Marketing Head
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