Email leads are leads whose contact information you’ve collected through an opt-in form. These leads can continue to be nurtured through the email channel and other channels via permission marketing. Basically, these leads are sharing their email address through an opt-in form in exchange for an offer.
Lead Generation is the marketing process that focuses solely on gathering potential customer information, such as their name and email address. The purpose here isn’t to try and directly sell something to these leads, but rather encourage them to continue interacting with your brand through means such as an email newsletter or following you on social media. This helps identify them as a potential customer and offer them your deals.
What are email leads?
Email leads are the people who share their contact information with you. This is usually through an opt-in form that they fill out in exchange for a free gift.
How do you get email leads the right way?
Getting a list of engaged leads is not rocket science, if you know how to do it right. Here are a few tips to help you get started:
Identify your target audience.
The first step in getting leads for your email marketing campaign is to identify your target audience. Your target audience is made up of your ideal client. This also means that you will have to develop a buyer persona to help you better understand their pain points.
Leverage social media PLATFORM.
There are billions of active social media users in the world. Use social media to get email leads by promoting your offer or running some paid posts.
This strategy is especially profitable, as it will help you not only generate email leads, but also gain followers on social media
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