How to Find the Decision Maker in a Company? How To Identify Them?

Update – leads bazaar llc -2023

By failing to identify the decision-makers at the beginning of the sales process, you not only slow down the process but decrease your chances of closing the deal. Want to find decision maker of a company?Find Free leads for business – Search Here –

leads bazaar llc how to find the decision maker in a company?

If you’re in sales, then ultimate goal is to speaking with the decision maker. But there can be up to How to Find the Decision Maker in a Company? How To Identify Them?in today’s B2B purchases. So in this article, we’ll cover how to identify the decision makers in a company, including the questions to ask.

How to find decision makers in a company

  1. Google,LinkedIn,Facebook,Twitter
  2. Social Media.
  3. Research about the company.
  4. Use LinkedIn to learn more about your contact.
  5. Identify common connections.
  6. Connect with an associated gatekeeper.
  7. Ask qualifying questions.
  8. Research

Table Content

Who’s the Decision Maker at a Company?

How to Find Decision Makers?

Groups of Decision Makers?

Why Job Titles Aren’t Enough Info?

Other Ways to Identify Decision Makers?

Qualifying Questions to Find the Decision Maker?

Final Thoughts?

Who’s the Decision Maker at a Company?

A decision maker at any company is no one but the person who ultimately decides whether or not to move ahead with any purchase or selling decision it could be related to sales,marketing,customer service etc

Decision-makers are typically executive-level managers/C-suite-level positions in a company. This ultimately means, they’re harder to reach and contact them.

When you are trying to sell to other businesses, it is crucial to present to the your offer or deal to the decision maker. As they are the only people who can truly say or take a decision of saying “yes” or “no.” If you sell to non-decision makers, such as an administrative assistant,or business assistant they only have the authorization to tell you a indirect“no.”

Realistic example:

Assume that you are a business that wants to sell your product or service and grow it will make more sense for you to try and speak to the decision maker of the company so it will save your time and energy and will help you reach your goals by getting orders for your products or services.

Having said this if your offer or deal may get rejected depending on your business or product or which niche you are in.

Also keep in mind that there may be more than one decision maker for a particular purchase or sale . That makes knowing how to find them all the more essential and contact them.

First How to Find Decision Maker?

Now that you know what a decision maker is, but how will you find them? If you don’t know where to start, dont worry this article gets you covered and helps you save your time risk wasting time prospecting instead of presenting. Therefore, there are couple of ways you can always start:


There are various platforms used by professionals today. But google is the golden can always start with the company’s research first and look out for some of the companies social media accounts such as LinkedIn in face book twitter you tube.

Linked In

Linked is among st the most popular platform when it comes to finding the decision maker of a company. It is the world’s “business hub.” If Facebook is the social network for friends and family, LinkedIn is the social network for B2B all over.

There are many ways to leverage LinkedIn for identifying decision makers:

Use your own connections:

 If you’re already have a linked in profile that has connected to the decision maker on LI, you just need to send them a message or an email about the business deal or the offer. Or, if you are connected with someone in a different department of the same company, you can ask them who the decision maker is and how you can get in touch with them or if they can pass a short message to them.

Search for Titles:

Now if you don’t have any connection on your profile , you can browse the company on LI for certain job titles that tend to be decision makers. You’re likely to come across the right person, or at least narrow the can also search by companies names or by job titles locations etc.

Find How to contact them:

Once you know who the decision maker is your next challenge is to find how you can contact them you can look for their contact information on their website or on their social media accounts.

Take Action:

Now once you are able to get to the decision maker you need to take action make a call send them a message or email.90% of people wont take action and would never make that phone call or send that email that could have got you a deal so be the 10% and take action now.

Groups of Decision Makers

Lets first understand what are group decision makers to make it simple if any company has one or more than one decision maker as a partner or investor is called groups of decision makers where all the decision makers have to be contacted in order to get a order or approval for your services.

At the B2B level, there is often more than one decision maker involved in a purchasing decision. This is particularly true if various departments will need to implement your product or service.

When there are multiple decision makers involved such as in the cases above, it can cause problems for the salesperson. You can gain commitment from one of the decision makers, only for someone else to tell you no. so you need to assure to get approvals from all the decision makers.

Partners Or Influencers

You should be aware of partners and influencers within the company. These individuals do not have the authority to be decision makers. However, they influence the decision maker with their input.

In some cases Influencers can also increase or decrease the salesperson’s chance of presenting to the decision maker in the first place — such as secretaries,sleeping partners,advisors.(often known as “gatekeepers”).

You need to make sure that your business deal or offer should match the expectations of the partners and influencers or there are high chances of get no as an answer.

Only Job Titles Aren’t Enough Information

Only Job titles are an excellent or shortcut — for identifying decision makers. For example, imagine that your prospects are typically CEOs. Attempting to get an appointment with the CEO will be the right move more often than not.

But just don’t rely on job titles as your only prospecting metric. Hunting purely for job titles creates lost opportunities. You may end up skipping over companies that don’t have that particular role listed. Or you could reach out to someone with the seemingly correct title, just to discover they are not the decision maker.

Always use multiple approach to solve a problem so you dont get stuck try to have a solution oriented approach then a problem oriented approach.

Multiple Ways to Identify Decision Makers

If job titles are not the end-all-be-all, what other information can you use to identify decision makers? The following data will help you to have a clues as to who you should target for prospecting:

Organizational Structure: What is the hierarchy of the company? Is it a flat organization, with shared decision making? Or do a few people make most of the decisions? How the decision making takes place?

Company Size : Usually companies with 1,000+ employees has more decision makers. A startup with 20 employees likely only has one or two decision makers

Industry or Niche: Differing industry standards and regulations can determine who the usual decision makers are so you need to take the decision on the basis of your industry or niche.

Questions to Find the Decision Maker

If you think you have the decision maker on the phone, you still need to confirm it. Otherwise, you risk presenting all over again to additional decision makers. Here are some qualifying questions you can ask to identify every decision maker that will have input on the purchase:

  • Who else is involved in this decision?
  • Are you the decision maker?
  • Who will the end user be of this product?
  • Which criteria are the other decision makers using to evaluate the purchase?
  • What was the last product you purchased in this same category? What did you like about it? And what didn’t you like?
  • What’s the typical purchasing process for a product in this category?
  • Aside from yourself, who else will be involved in this decision?
  • From my experience, customers often bring in (job title) to weigh in on this decision as well. Is that the case here?
  • Aside from (x) department, what other departments will use or benefit from the product?
  • What needs to happen for this purchase to be completely approved?
  • Who should I show this solution to as well that might have a say in the final purchase?
  • I want to ensure all the stakeholders are fully informed. What are the names of the others who will be providing input on this decision?
  • In order to do my presentation, I need everyone involved in the decision to be on the call. That way, there’s no confusion about the product and what it does. So who else would that be?
  • It’s my experience that (job title) always wants a say when buying a product like this. Do you think we should loop them in on this decision?
  • Implementing solutions like this can get complicated. Let’s make sure it goes as smoothly as possible. Who else should we involve to ensure that happens?
  • Are you the only decision maker, or is there a committee involved?
  • What is your role in approving this decision?
  • How can I help you explain this to your other stakeholders?
  • How can we work together for long term?
  • What are your realistic expectations from us?
  • What discounts would you like?

Note: You can always be creative and add your own questions you think you should ask.


You can’t make a sale until your proposal makes its way directly to a company’s decision maker. But in B2B, identifying the decision maker requires strategic planning and good questions. So ensure you implement the tips above to decrease prospecting time and streamline your overall sales process.

So remember if you want to make sale you should have a good product or service that will add value to the end user or most likely you wont get a sale or might not get repeated orders.


What ever you read from this article is just knowledge in order for you to practically grow your business you need to keep learning regularly and updating yourself and your business to meet the markets demand that keeps changing.

“Never stop learning”

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